ABOUT
Sarah Hardcastle is an award-winning freelance creative director and senior writer with an international career.
Since 2012 Sarah has worked for some of the most creative companies in the world including LEGO, 72andSunny, Saatchi & Saatchi, and Wieden + Kennedy.
Her work and ideas have been recognised at Cannes and D&AD, and featured in publications such as VICE, the Guardian and Campaign. She was named a Woman to Watch by Campaign in 2018.
She is based in Amsterdam, NL where she spends her time practising improv, writing poetry, making clothes and wrangling a fearless toddler.
CONTACT
Available for perm and freelance work, and also as a CD/Senior team with the brilliant Wendy Richardson.
EXPERIENCE
Freelance CD/Senior Writer | UK / NL / Remote
Dec 2020 - Present
The LEGO Group | TIK TOK | Etsy.com | Subway | GrubHub | LikeMeat | Nike | McDonald’s | AB InBev | Churchill (Pitch win) | John Lewis Partnership (Pitch win) | VISA | Foodora | Johnnie Walker
Agencies:
AKQA (AMS)
72andSunny (NYC)
Saatchi & Saatchi (LDN)
We Are Pi (AMS)
Wieden + Kennedy (LDN)
Mr President (LDN)
Our LEGO Agency (In house)
GUT (AMS)
Writer at 72andSunny | Amsterdam, NL
Jun 2018 - Dec 2020
eBay | Klarna | Google | LikeMeat (Pitch win)
Creative at Mr President | London, UK
May 2016 - May 2018
Freesat (Pitch win) | Global Radio | Miele | Plan International | Universal Channel | Stonewall | Visit Britain | Etihad Airways
Young Board Member ADCE | Europe
Mar 2014
Creative at Brothers and Sisters | London, UK
Jan 2013 - May 2016
Carphone Warehouse | Sellotape | Sky TV | Sky Sports | Centre Parcs | VUE Cinemas | Cafe Direct
Creative intern at BBH | London, UK
Oct 2012 - Dec 2012
KFC | Robinson’s | British Airways
Creative intern at Mother | London, UK
Sept 2012
Boots | Talk To Frank
D&AD New Blood Academy | London, UK
Jul-Aug 2012
Creative intern at Rapp | London, UK
Jun 2012
Guide Dogs | DIESEL
Ba(Hons) Creative Advertising at Bucks | High Wycombe, UK
2009-2012 First Class Degree
PRESS & PRIZES
The Guardian
Vice
Campaign
Campaign
The Dots
Shots
The Drum
2020 Adweek - Craft Grand Prix (Klarna)
2020 Judge - DMA Awards
2019 Gold, Silver and Bronze OBIEs (Klarna)
2018 Finalist Channel 4 Diversity Prize
2018 The Dots 200 Women Redefining the Creative Industry
2018 Campaign Woman to Watch
2017 Silver PROMAX Awards
2017 VOWSS Women’s Film Festival Nominee
2016 Cannes Young Lions Shortlist
2015 Cannes Young Lions Shortlist
2013 Silver Campaign Big Awards (Robinsons)
2013 Silver Cannes Film Lion (Robinsons)
2013 Reddit Front Page (Robinsons)
2012 D&AD Student Silver
2012 D&AD Student Wood
2012 First Class degree in Creative Advertising