Waitrose - Brand Platform

Agency: Saatchi & Saatchi London.

Working on and winning the John Lewis/Waitrose pitch was very much A Big Deal, and we were acutely aware of the responsibility of creating the very first piece of work for the supermarket.

We introduced the new ‘GOOD’ brand platform to the world with the delicious flavours of the new Japan ready to eat range. Featuring a joyfully bold new visual style and tone of voice across outdoor, print, digital and radio.

The work continued into the festive season, with a cheeky halloween crossover and an adults-only Christmas party bursting with the good stuff.

Created with Wendy Richardson.
Stills by Jo Sidey.