Grubhub - Campaign Platform

Agency: 72andSunny New York.

Grubhub wanted to thank restaurants for their hard work during the pandemic, while also differentiating themselves from their competitors.

We created the platform ‘We Serve Restaurants’ to write a love letter to the real people that keep Grubhub going: the restaurants. Because after all, without grub we’d just be…hub?

The campaign launched with a 60s TVC and multiple social assets, plus OOH and an ongoing commitment by Grubhub to the Restaurant Strong Fund.

Directed by Henry-Alex Rubin.
Co-created with Wendy Richardson, Amanda Burger & Colleen Horne.